Our Story
Pacific Catch was founded in 2003 by two entrepreneurs, Keith Cox and Aaron Noveshen. Aaron has over 20 years’ experience creating leading edge products and concepts for the food and beverage industry. Keith has conceived of and founded businesses in the restaurant, resort real estate, consumer internet and venture capital industries.
The duo were part of the founding team that launched the World Wrapps restaurant concept in 1995. After growing the World Wrapps chain to 30+ restaurants, Keith and Aaron started thinking about a new venture.
Through the combination of Aaron’s culinary adventures through regions of the Pacific and Keith’s love of the casual, fresh fish restaurants found in Hawaii, Pacific Catch was conceived. Starting with one small location on Chestnut Street in 2003, Pacific Catch has turned into one of the most unique fresh fish dining destinations in the Bay Area.
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